– Analytics analysis
– Who is guilty for the decreasing? Panda/ Penguin?
- The site respects Google’s Quality?
– Keyword raking analysis
– What words are lost?
- What pages lost rank?
– Backlink overview
- The analysis of the links to your site
– Content quality overview
– The content analysis
– User frustration issues
– Design analysis and time spent on the site, the rate of rejection
– Report – the full analysis of the site